We're not afraid to say it...

Because it's true!  Most country clothing brands are BORING

They've been doing the same old things for years... 

Don't you want something cool, something original, something that stands out from the crowd?

A brand that believes in quality over quantity, authenticity and staying true to your country origins?

You deserve a clothing brand that you can wear with pride, that says who you are, where you come from.

Our name originates from the iconic Australian saying, that's right you guessed it 'fair dinkum', meaning genuine & true. We're homegrown, your order is carefully hand picked, wrapped, packed & sent right here in Aus!

For you, we constantly push the boundaries of what it means to be a country clothing brand.

We write our own rules, go against the grain, stand out from the crowd.

You might of seen us round?

Since our humble beginnings in October 2017, we've proudly featured on the Today Show, The Land and earned the trust of thousands of customers that now make up the Fare & Dinkum family Australia wide. 

If you value mateship, comradery and having each other’s back. If you don't like to settle for second best, you've come to the right place.

We warmly welcome you to the family.


Fare & Dinkum.