Our Story

We're a one of a kind Australian outback & country apparel brand...
Born from the harsh & unforgiving landscape.
Time of struggle & prosperity. Larrikins. People of hard work, dedication & resilience.
Homegrown, straight out of Jerilderie, NSW, Australia.


Our name originates from an original & iconic Australian saying.

That's right you guessed it...'fair dinkum'.

We know that working & living in the outback is tough. It takes perseverance & resilience, it's not for the faint at heart.

People of the outback need something different, we create the apparel that they deserve.

All original. Maximum comfort. Supreme quality.


Our customers & community are our family, the best family on the face of the earth.

Through struggle or prosperity, we will always celebrate their unique way of life.

We warmly welcome you to the family.