Our Story

We're a one of a kind Australian outback & country apparel brand...
Born from the harsh & unforgiving landscape.
Time of struggle & prosperity. Larrikins. People of hard work, dedication & resilience.
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Homegrown, straight out of Jerilderie, NSW, Australia.
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Our name originates from an original & iconic Australian saying.

That's right you guessed it...'fair dinkum'.
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We know that working & living in the outback is tough. It takes perseverance & resilience, it's not for the faint at heart.

People of the outback need something different, we create the apparel that they deserve.


All original. Maximum comfort. Supreme quality.
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Our customers & community are our family, the best family on the face of the earth.

Through struggle or prosperity, we will always celebrate their unique way of life.
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We warmly welcome you to the family.
Sincerely,