Born from the legends of the land...

A brand that believes in quality over quantity, authenticity and staying true to your country origins?

A brand that celebrates the home-grown backbone of the country. The unsung working heroes of Australia. Up before the sun rises. Not quitting till' the work's done.

You deserve a clothing brand that you can wear with pride, that says who you are, where you come from.

Our name originates from the iconic Australian saying, that's right you guessed it 'fair dinkum', meaning genuine & true. Just like the fields we work, we're homegrown. Your order is carefully hand picked, wrapped, packed & sent right here in Australia.

For you, we constantly push the boundaries of what it means to be a country clothing brand. We write our own rules, go against the grain, stand out from the crowd.

Since our humble beginnings in October 2017, we've proudly featured on the Today Show, The Land and earned the trust of thousands of customers that now make up the Fare & Dinkum family Australia wide. 

If you value mateship, comradery and having each other’s back. If you don't like to settle for second best, you've come to the right place.

We warmly welcome you to the family.


Fare & Dinkum.